Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy. Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States and Canada.