Femina is a women's magazine that was published in South Africa from 1982 to 2010. It was marketed toward older women, and for a time it was one of the leading special-interest magazines in South Africa. In the late 2000s the magazine was affected by the Great Recession, but they were also struggling to compete in the market—partially owing to the proliferation of localised editions of international magazines. It ceased publication in March 2010 due to a decrease in both sales and advertising revenue. The April 2010 issue was the final one.