an Entity references as follows:
ff Venture Capital is a venture capital firm that specializes in providing seed-stage and early-stage funding to technology companies. Headquartered in New York City, ff Venture Capital was founded by John Frankel and Alex Katz in 2008, who are general partners at the firm. ff Venture Capital has backed companies including Parse.ly, Indiegogo, Livefyre, Klout, Plated, Distil Networks, Ionic Security, Owlet, How About We, 500px, Quigo, Cornerstone on Demand, Authorea.