Frank Magid (September 1, 1931, Chicago, Illinois — February 5, 2010, Santa Barbara, California) was an American marketing consultant, widely known for introducing the "Action News" format of evening local TV news, and was an original developer of Good Morning America. Time magazine named Magid "the nation's leading television news doctor" in 1977, and he became the namesake of the term "Magidized". Frank Magid died, aged 78, from lymphoma in Santa Barbara, California. He was survived by his wife, two sons, four grandchildren and a brother.