Hair wax is a thick hairstyling product containing wax, used to assist with holding the hair. In contrast with hair gel, most of which contain alcohol, hair wax remains pliable and has less chance of drying out. Often under names such as pomade, putty, glue, whip, molding gum, or styling paste. The texture, consistency, and purpose of these products varies widely and each has a different purported purpose depending on the manufacturer. Traditionally, pomade is a type of hair wax that also adds shine to one's hair.