Headbands of Hope LLC is an organization founded by Jessica Ekstrom who wanted to make a difference in the lives of children battling cancer. For every item sold, a headband is donated to a child battling cancer. Since launching in 2012, Headbands of Hope has donated over 285,000 headbands to every hospital across the United States and in thirteen countries in addition, in more recent times she's donated around 650,000 headbands to children with illnesses globally. Headbands of Hope is carried in thousands of stores across the world. They've been featured on the TODAY Show, Good Morning America, Vanity Fair, Seventeen Magazine, and even supported by celebrities like Lea Michele, Lauren Conrad, Kelsea Ballerini, Lili Reinhart and more. Headbands of Hope is a for-profit organization.