HelpAge India is an Indian organization focused on the concerns of elders. Established in 1978, its mission is “to work for the cause and care of disadvantaged older persons and to improve their quality of life”. HELP AGE advocates for their needs such as, for Universal Pension, quality healthcare, action against Elder Abuse and many more at the national, state and societal level, with the Central and State governments. It runs various Agecare programs to service elder needs. The aim is to serve disadvantaged elders in a holistic manner, enabling them to live active, dignified and healthier lives.