Hindu Mela was a political and cultural festival started in 1867 in Calcutta. Its primary objective was to instill a sense of national pride among the city-dwellers to indigenous handmade products rather than imported British-made products. It included the display of swadeshi wrestling, swadeshi art and recital and performances of swadeshi poetry and songs. The mela met regularly until 1880 after which it lost its importance due to the establishment of other institutions.