How Many Billboards? Art Instead, was a large scale urban art exhibition in Los Angeles, California. The 2010 exhibition concurrently displayed 21 unique billboards created by various leading contemporary Californian artists. Organized by MAK Center director Kimberli Meyer and co-curated by Nizan Shaked and Dr. Gloria Sutton, the exhibition asked artists "to create a new work that critically responded to the medium of the billboard and interpreted its role in the urban landscape". Contemporary artist Martha Rosler and Josh Neufeld were among the commissioned artists.