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Howard Brothers Discount Stores (informally known as Howard Brothers and Howard's) was a chain of discount stores in the Southeastern United States. The chain was founded in 1959 by Alton Hardy Howard and W. L. "Jack" Howard, a five-term mayor of Monroe, Louisiana. The Howards were an early franchisee of Gibson's Discount Center, but they later pulled out of the franchise agreement and opened stores under their own name. In 1969, the company became a publicly traded company.