Hugh's Chicken Run is a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken. Fearnley-Whittingstall was joined on the campaign by fellow celebrity chef, Jamie Oliver, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners. In the series, Fearnley-Whittingstall set about the highlighting the differences in standards by creating his own intensive and free range chicken farms; as well as mentoring a community project in Axminster.