Hugo (Danish: Skærmtrolden Hugo) is a children's interactive television show created by the Danish company Interactive Television Entertainment (ITE). Since its premiere on TV2 in 1990, this popular live one-player interactive game show has aired in more than 40 countries. The program's audience callers would use their telephones to guide the titular character, a sympathetic small "TV troll" named Hugo, in various simple video game scenarios to help him an overcome an evil witch and rescue his family, after which the players would be rewarded based on their performance. The show has been adapted into multiple video game releases as well into various merchandise and other media in an extended media and merchandise franchise.