Ian Hughes, also known as epredator, (born 30 or 31 August 1967 in Norfolk, England) is a British metaverse evangelist and Television Personality. In 2006, he set leading set of like-minded individuals and subsequently many thousands of colleagues at IBM into virtual worlds like Second Life, and beyond. (Hughes' effort in Second Life where he is known as Epredator Potato was documented extensively in a 2007 report.) This sparked the massive growth in interest from enterprises and press alike. Hughes was a public figure in Web 2.0 and, formerly, a blogger on Eightbar, a site maintained by former and current IBM employees on the fringes of innovation within their labs. He has also voiced Evil Eater, the antagonist in Weetakid.