Ideal is a British dark comedy television series originally broadcast on TV channel BBC Three, created by Graham Duff and produced by BBC Comedy North and Baby Cow Productions. It stars Johnny Vegas as small-time cannabis dealer Moz. It is set in Salford, Greater Manchester, chosen because Duff was familiar with the area, having done many stand-up gigs there during his youth. Most of the series takes place in Moz's flat and revolves around the eclectic array of characters who visit Moz to buy cannabis, socialise or both.