Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide. The company has or has had license rights to market products from a wide range of entertainment companies and franchises as well as sports associations, including DC Comics, Disney, Marvel Comics, NASCAR, NBA, WWE, Fast & Furious, and Hello Kitty, among others.