Jim Shelley is a British television and entertainment critic. From 1993 to 2000, Shelley wrote as a freelance writer for The Guardian's supplemental section The Guide. His television criticism work initially appeared as a column under the alias of "Tapehead". These were considered surrealistic reviews of current television, similar to the work of Victor Lewis-Smith and Charlie Brooker. He later work specifically on soap operas under "Soaphead". He also wrote for The Mail on Sunday's "Night on Day" section on soaps.