The Jim Sullivan Curling Classic is an annual curling tournament or bonspiel. It used to be held at the in Saint John, New Brunswick, but is now held at the in Fredericton. The total purse for the men's event is CAD $15,300 with the winning team receiving $5,000. The purse for the women's event is $8,250 with the winner's share being $2,000. The title sponsor for the event from 2015 to 2018 was World Financial Group. In addition to curling, the tournament also attempts to raise awareness of the stigma and stereotypes associated with mental health issues.