"Jug wine" is a term in the United States for inexpensive table wine (or "bulk wine") typically bottled in a glass bottle or jug. Historically, jug wines were labeled semi-generically, often sold to third parties to be relabeled, or sold directly from the winery's tasting room to customers who would often bring their own bottles. For a period following Prohibition, jug wines were the only domestic wine available for most Americans. Beginning in the 1960s, when Americans began to consume more premium wine, jug wine took on a reputation for being "extreme value" (bargain-priced premium wine). Beginning in the late 1980s jug wines have increasingly been labeled varietally to meet consumer demand.