Juwelo UK (formerly Rocks & Co) was a falling-price auction-style home shopping channel specialising in jewellery, the primary competitors to other shopping channels. The channel broadcast live from 08:00 to 23:00 daily on Sky channel 681, Freesat channel 814, Freeview channel 92 (02:00–05:00) and Freeview channel 271. The channel was renamed to Juwelo UK on 15 May 2018. It was closed on 13 March 2019.