KBFB (97.9 FM) is a commercial radio station with an Urban Contemporary radio format, known as "97.9 The Beat." It is licensed to Dallas and serves the Dallas-Fort Worth Metroplex. KBFB is owned by Urban One. The studios and offices, along with sister station KZMJ, are in the Galleria Area in North Dallas. KBFB has an effective radiated power (ERP) of 100,000 watts. The transmitter is off Plateau Street in Cedar Hill, amid the towers for other Dallas-area FM and TV stations. KBFB broadcasts using HD Radio technology. The HD2 digital subchannel simulcasts the Urban AC format of co-owned KZMJ.