Lalaloopsy is a line of plastic rag dolls from MGA Entertainment. Originally released in 2010 as Bitty Buttons, the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In November 2012 and February 2013, Lalaloopsy TV specials and TV series began airing on Nick Jr. and Netflix.