Ziqi Li ([lì tsɹ̩̀.tɕʰí]; Chinese: 李子柒; pinyin: Lǐ Zǐqī; born 6 July 1990), is a Chinese video blogger, entrepreneur, and Internet celebrity. She is known for creating food and handicraft preparation videos in her hometown of rural Pingwu County, Mianyang, north-central Sichuan province, southwest China, often from basic ingredients and tools using traditional Chinese techniques. Her YouTube channel has more than 2.7 billion views and 16 million subscribers, as verified on 21 August 2021, which is a Guinness World Record for "The most subscribers for a Chinese language channel on YouTube".