The Care Bears are a group of characters created by the American Greetings company in 1981. Since 1985, they have appeared in nine animated feature films. The first three, made by the Canadian company Nelvana during the mid-1980s, were traditionally cel-animated; all subsequent entries (from 2004 onward) have been in CGI. Nelvana produced the first five films, while Los Angeles-based SD Entertainment has made another four (starting with Care Bears: Oopsy Does It! in 2007).