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The London Hot-Air Balloon Festival (London Balloon Festival) was an annual hot-air balloon festival held in London, Ontario, Canada. The festival, which was held for the first time in 1984 and originally called the London Balloon Fiesta, used to take place in Harris Park at the forks of the Thames River during Simcoe Day (first Monday in August) weekend. The sponsor of the festival was Sundance Balloons. Spectators could get very close to the balloons, as there was no fixed barricades separating the launch area.