Alex, Lord Oakwell is a fictional character from the British ITV soap opera, Emmerdale, played by Rupam Maxwell. The actor auditioned for the part of Alex and was told he had won the role on the same day. His casting was announced in June 1997. Maxwell said he was thrilled to get the part, and he hoped his character would have some juicy storylines lined up. Maxwell made his first screen appearance as Alex during the episode broadcast on 9 July 1997.