MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV. It was the third MTV version launched in the world, and the first to broadcast via terrestrial television. The network ceased their operations on 30 September 2013, being replaced by a new TV channel operated by Viacom on subscription television. On terrestrial television, however, the network was replaced by Ideal TV.