Malinchism (Spanish: malinchismo) or malinchist (malinchista) (sometimes simply Malinche) is a form of attraction that a person from one culture develops for another culture, a particular case of cultural cringe. The term is used in Latin America, and especially in Mexico, to refer to the development of an admiration for the culture, ideas, behaviors, and lifestyle of the United States over those that are homegrown.