Members Only is a brand of clothing that became popular in the 1980s with its line of jackets. The brand was created in 1975 and introduced to American markets in 1980 by Europe Craft Imports. Members Only racer jackets were distinguished by their narrow epaulettes and collar strap and their knitted trim; they were manufactured in a wide variety of colors. Their advertising tagline was "when you put it on, something happens". In the 2010s, Members Only continued to launch seasonal collections carried at online retailers as well as brick and mortar stores such as Urban Outfitters.