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Microsoft Application Virtualization (also known as App-V; formerly Softricity SoftGrid) is an application virtualization and application streaming solution from Microsoft. It was originally developed by Softricity, a company based in Boston, Massachusetts, acquired by Microsoft on July 17, 2006. App-V represents Microsoft's entry to the application virtualization market, alongside their other virtualization technologies such as Hyper-V, Microsoft User Environment Virtualization (UE-V), Remote Desktop Services, and System Center Virtual Machine Manager.