Middle-earth Enterprises, formerly known as Tolkien Enterprises, is a subdivision of the Embracer Freemode division of Embracer Group and formerly a trade name for a division of The Saul Zaentz Company. The subdivision owns the worldwide exclusive rights to certain elements of J. R. R. Tolkien's two most famous literary works: The Hobbit and The Lord of the Rings. These elements include the names of characters contained within as well as the names of places, objects and events within them, and certain short phrases and sayings from the works.