Music tourism is the act of visiting a city or town, to see a music festival or other music performances. This sort of tourism is particularly important to small villages such as Glastonbury, as well as large cities like Glasgow. The fairly recent jam band phenomenon is a contemporary example that encourages music tourism. Music festivals are visited by many tourists annually. The Artful Music Tourist Board is a movement, started to celebrate this, in 2003 by musicians and their friends at The Paradise Bar (now Royal Albert pub) in London, UK.