NHK Educational TV (NHK教育テレビジョン, NHK Kyōiku terebijon), abbreviated on-screen as NHK E, is the second television service of NHK (Japan Broadcasting Corporation). It is a sister service of NHK General TV, showing programs of a more educational, cultural or intellectual nature, periodically also showing anime, and also airing programming from Nickelodeon. A similar counterpart would be PBS (Public Broadcasting Service) of the United States (or to a lesser extent BBC Two and BBC Four of the UK). NHK displays a watermark "NHK E" at the upper right for its digital TV broadcast. In 2010, NHK began using the abbreviation E Tele (Eテレ, Ī Tere).