Naoki Kobayashi (小林 直己, Kobayashi Naoki, born 10 November 1984, in Inzai, Chiba Prefecture) is a Japanese dancer, choreographer, actor and model. He is a performer of J-Pop dance and vocal group Exile, and is a leader and performer of J-Pop dance and vocal group Sandaime J Soul Brothers. He was also a member of Nidaime J Soul Brothers until their migration to Exile in 2009. As a member of Sandaime J Soul Brothers, he has received the Japan Record Awards twice, and has received the same award three times as a member of Exile. He choreographed the famous "Pocky Dance" (Pocky Sharehappi Dance) for Pocky's advertisement in 2015.