National Fruits & Veggies Month is a national observance and awareness campaign held in the United States during the month of September to educate about the health benefits of eating fruits and vegetables and to celebrate in song and culture how they are grown, distributed, and consumed. The awareness campaign consists of outreach to grocery stores and retailers and to schools and public organizations, outreach to nutritionists and other health professionals, weekly online contests with prizes, social media campaigns and logowear, and other special events during September to celebrate National Fruits & Veggies Month and inspire people to regularly consume fruits and vegetables and to create a more balanced lifestyle. The 'Take the Have A Plant pledge' is to "add one more fruit or vegetable