The New Strand Shopping Centre, known locally simply as The Strand, is the main shopping centre in Bootle, Merseyside, England. Opened in 1968, it was part of a larger Bootle redevelopment during this period, which was also complemented by the establishment of the Girobank headquarters in nearby Netherton. The site occupied by the shopping centre was formally victorian houses, in streets that were named after American states. The decision on naming the shopping centre was done so via a public competition, with an 11-year-old school girl submitting the winning entry of "New Strand" in 1965. The Strand opened at a cost of £5 million in 1968, in the centenary year of Bootle receiving its municipal charter.