New Zealand literature is literature, both oral and written, produced by the people of New Zealand. It often deals with New Zealand themes, people or places, is written predominantly in New Zealand English, and features Māori culture and the use of the Māori language. Before the arrival and settlement of Europeans in New Zealand in the 19th century, Māori culture had a strong oral tradition. Early European settlers wrote about their experiences travelling and exploring New Zealand. The concept of a "New Zealand literature", as distinct from English literature, did not originate until the 20th century, when authors began exploring themes of landscape, isolation, and the emerging New Zealand national identity. Māori writers became more prominent in the latter half of the 20th century, and Mā