Nob Hill is a neighborhood in Albuquerque, New Mexico, consisting of a commercial district along Central Avenue (former U.S. Route 66) and surrounding residential areas. Located just east of the University of New Mexico, the neighborhood was developed between about 1925 and 1950 and has since become a popular tourist and shopping destination. Known for its eclectic mix of mostly locally owned businesses, Nob Hill has been described as "the heart of Albuquerque's Route 66 culture and also its hippest, funkiest retail and entertainment district". The neighborhood is named after Nob Hill in San Francisco.