The 17th annual Nuestra Belleza México pageant, was held at the Auditorio Parque Las Maravillas in Saltillo, Coahuila, Mexico on September 25, 2010. The State of Jalisco, won for the third consecutive year with Karin Ontiveros, who later competed in Miss Universe 2011 in Brazil. Ontiveros was crowned by outgoing Nuestra Belleza México titleholder and Miss Universe 2010 Ximena Navarrete. She was the fourth Jalisciense to win this Title. Thirty-one contestants of the Mexican Republic competed for the national title.