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About: Overwaitea Foods     Permalink

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Overwaitea Foods was a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers, including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he called it "Overwaitea".

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