an Entity references as follows:
PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014. The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups.