Penny Cafeteria was a vegetarian restaurant located at 511 Third Avenue (Manhattan) between 34th Street and 35th Street. It opened during the Great Depression, in December 1931. The establishment was opened by the Bernarr MacFadden Foundation, begun by publisher Bernarr MacFadden, in September 1930. MacFadden based the concept on a similar business he opened in the winter of 1902, located at City Hall Place.