Persona Communications, formerly Regional Cablesystems, was a cable television, Internet and telecommunications provider in Canada. Persona was purchased by EastLink in 2007. At that point it ceased to be an independent company, and the Persona name survived only as the brand name of some of EastLink's operations in Western Canada, before the transition to the EastLink brand was completed in 2010. Other brands used included Coast Cable along the Sunshine Coast, Delta Cable near the Fraser River Delta, and Northern Cablevision in parts of rural Alberta.