Peter McEntegart, who was a columnist for si.com, the internet website for the sports magazine Sports Illustrated, wrote a daily feature called The 10 Spot. The Ten Spot debuted during the summer of 2004, and the column originally consisted of a humorous top ten list devoted to topical happenings in the world of sports. In May, 2007, his column switched to a blog format, and some readers criticized the change in style. McEntegart announced the format change in his April 27 post: "The 10 Spot will be transformed starting on Monday into the 10 Spot Blog. The traditional 10 items-a-day format will be replaced with a free-flowing series of blog posts that will be updated throughout the day." Around the same time, the picture that accompanies his column was changed, and many readers clamored fo