Primo Toys is a London-based educational toy company founded by Filippo Yacob and Matteo Loglio, best known for creating the Cubetto Playset, an award-winning wooden robot that has been used by more than 10 million children to date, designed to teach children how to code using a tangible programming language that doesn't use screens or literacy. In April 2016, Cubetto became the most crowd-funded ed-tech invention in history, when 6,553 backers pledged a total of $1,596,457 to support their Kickstarter campaign. Primo Toys are backed by Randi Zuckerberg, Arduino co-founder Massimo Banzi, and Liam Casey's PCH International.