PRO TV (Romanian pronunciation: [pro teˈve], often stylized as PRO•TV as of 2017) is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, Antena 1, and the now-defunct Tele7ABC). It is owned by CME (Central European Media Enterprises), which is owned by PPF Group. Targeting urban adults aged 21 to 54, PRO TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.