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The purpose of profit-based sales target metrics is "to ensure that marketing and sales objectives mesh with profit targets." In target volume and target revenue calculations, managers go beyond break-even analysis (the point at which a company sells enough to cover its fixed costs) to "determine the level of unit sales or revenues needed not only to cover a firm’s costs but also to attain its profit targets." "Target volume: The volume of sales necessary to generate the profits specified in a company’s plans." Target Revenue ($) = Target Volume (#) * Selling Price per Unit ($) or