Lang mo (Chinese: 模), characterised as pseudo-models in English, are young models without training and who do not possess the physical qualities required of high-fashion catwalk models, which usually include a minimum height of 5'9". Lang mo models arose to prominence in Hong Kong in the late 2000s. Lang mos often work as promotional models at fairs and expositions. They often attract publicity by welcoming photos of them being taken in skimpy outfits such as bikinis. Many publish their own gravure photograph albums.