Ukraine's public diplomacy is an instrument of Ukraine's foreign policy aimed at promoting an attractive image of the state abroad through communication at the level of the public of other states. It includes the use of cultural diplomacy, social media, cooperation with non-governmental organizations and the Ukrainian diaspora, the creation and promotion of a state brand, and more. The impetus for the intensification of Ukrainian public diplomacy was the counteraction to Russia's armed aggression against Ukraine and the information war, Ukraine's search for foreign support, and the process of Ukraine's European and Euro-Atlantic integration.