The rate of heat flow is the amount of heat that is transferred per unit of time in some material, usually measured in watt (joules per second). Heat is the flow of thermal energy driven by thermal non-equilibrium, so that 'heat flow' is a redundancy (i.e. a pleonasm, and the same for ‘work flow’). Heat must not be confused with stored thermal energy, and moving a hot object from one place to another must not be called heat transfer. But, in spite of all these remarks, it is common in normal parlance to say ‘heat flow’, to talk of ‘heat content’, etc. The formula for the rate of heat flow is: