React Music Limited was a British, London-based independent record label, that was formed in 1990 by James Horrocks and Thomas Foley. James Horrocks was initially involved with successful dance music independent Rhythm King, and React pursued a similar approach — specifically electronic dance music, house music, acid house, techno and rave, along with newer "dance" oriented subgenres which emerged throughout the 1990s. These included hard house, tech house, trance, hardbag, happy hardcore, drum and bass and chill out.